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    <title>Search Engine Marketing Web Log</title>
    <link>http://movingclouds.com/search_engine_marketing_blog.html</link>
    <description>Personal musings on the world of Search Engine Optimization and Web Marketing.</description>
    <dc:date>2005-10-07T20:36:48Z</dc:date>
    <dc:language>en-US</dc:language>
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  <item rdf:about="http://www.movingclouds.com/archives/2005_10_01_archive.html#112871725505086703">
    <title>Google Reader</title>
    <link>http://www.movingclouds.com/archives/2005_10_01_archive.html#112871725505086703</link>
    <l:source l:type="text/html" rdf:resource="http://www.google.com/reader/things/intro" />
    <description>Google has yet another web service, a &lt;a href="http://www.google.com/reader/things/intro"&gt;reader for RSS subscriptions&lt;/a&gt;.</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2005-10-07T20:34:00Z</dc:date>
    <content:encoded><![CDATA[Google has yet another web service, a <a href="http://www.google.com/reader/things/intro">reader for RSS subscriptions</a>.]]></content:encoded>
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  <item rdf:about="http://www.movingclouds.com/archives/2005_06_01_archive.html#112009445418347694">
    <title>Google Maps API</title>
    <link>http://www.movingclouds.com/archives/2005_06_01_archive.html#112009445418347694</link>
    <description>Google has released an API for their map service. &lt;span style="font-weight:bold;"&gt;&lt;a href="http://www.google.com/apis/maps/"&gt;Google Maps API&lt;/a&gt;&lt;/span&gt;&lt;br/&gt;This should make for many robust applications beside the famously scraped &lt;a href="http://www.chicagocrime.org/"&gt;Chicago Crime&lt;/a&gt; and &lt;a href="http://www.housingmaps.com/"&gt;Craigslist Housing&lt;/a&gt;.</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2005-06-30T01:13:00Z</dc:date>
    <content:encoded><![CDATA[Google has released an API for their map service. <span style="font-weight:bold;"><a href="http://www.google.com/apis/maps/">Google Maps API</a></span><br/>This should make for many robust applications beside the famously scraped <a href="http://www.chicagocrime.org/">Chicago Crime</a> and <a href="http://www.housingmaps.com/">Craigslist Housing</a>.]]></content:encoded>
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  <item rdf:about="http://www.movingclouds.com/archives/2005_03_01_archive.html#111137606312553746">
    <title>Yahoo Buys Flickr</title>
    <link>http://www.movingclouds.com/archives/2005_03_01_archive.html#111137606312553746</link>
    <description>Not much news here such as cost or integration with Yahoo services.&lt;br /&gt;This is a &lt;a href="http://news.com.com/Yahoo+buys+photo-sharing+site+Flickr/2100-1038_3-5627640.html"&gt;good buy for Yahoo&lt;/a&gt; as Flickr has a great userbase and &lt;a href="http://www.flickr.com/services/"&gt;API&lt;/a&gt;. Much more interesting than Google's Picassa.</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2005-03-21T03:30:00Z</dc:date>
    <content:encoded><![CDATA[Not much news here such as cost or integration with Yahoo services.<br />This is a <a href="http://news.com.com/Yahoo+buys+photo-sharing+site+Flickr/2100-1038_3-5627640.html">good buy for Yahoo</a> as Flickr has a great userbase and <a href="http://www.flickr.com/services/">API</a>. Much more interesting than Google's Picassa.]]></content:encoded>
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  <item rdf:about="http://www.movingclouds.com/archives/2005_02_01_archive.html#110858304454090835">
    <title>Another Toolbar Update</title>
    <link>http://www.movingclouds.com/archives/2005_02_01_archive.html#110858304454090835</link>
    <description>&lt;a href="http://toolbar.google.com"&gt;Google Toolbar&lt;/a&gt; 3.0.</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2005-02-16T19:04:00Z</dc:date>
    <content:encoded><![CDATA[<a href="http://toolbar.google.com">Google Toolbar</a> 3.0.]]></content:encoded>
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  <item rdf:about="http://www.movingclouds.com/archives/2005_02_01_archive.html#110858048282961654">
    <title>Another Toolbar Update</title>
    <link>http://www.movingclouds.com/archives/2005_02_01_archive.html#110858048282961654</link>
    <description>&lt;a href="http://toolbar.google.com/"&gt;Google Toolbar 3.0&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Beta, of course. Not very different from 2.0, except for the "search by name" feature.</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2005-02-16T18:59:00Z</dc:date>
    <content:encoded><![CDATA[<a href="http://toolbar.google.com/">Google Toolbar 3.0</a><br /><br />Beta, of course. Not very different from 2.0, except for the "search by name" feature.]]></content:encoded>
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    <title>Yahoo Beta Toolbar for Firefox</title>
    <link>http://www.movingclouds.com/archives/2005_02_01_archive.html#110808332162595936</link>
    <description>Yahho has come out with a &lt;a href="http://toolbar.yahoo.com/firefox"&gt;toolbar&lt;/a&gt; before Google for Firefox. Windows only.</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2005-02-11T00:54:21Z</dc:date>
    <content:encoded><![CDATA[Yahho has come out with a <a href="http://toolbar.yahoo.com/firefox">toolbar</a> before Google for Firefox. Windows only.]]></content:encoded>
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  <item rdf:about="http://www.movingclouds.com/archives/2005_02_01_archive.html#110784803229336000">
    <title>Google Maps</title>
    <link>http://www.movingclouds.com/archives/2005_02_01_archive.html#110784803229336000</link>
    <description>Google has released a new Beta feature based on Maps:&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;&lt;a href="http://maps.google.com/"&gt;http://maps.google.com/&lt;/a&gt;&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;Direct competion with MapQuest to take away maketshare from Yahoo.&#xD;&lt;br /&gt;I haven't really checked it out, saw that you can zoom in from the continental US.&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;Data is licensed from &lt;a href="http://www.navteq.com/"&gt;NaveTeq&lt;/a&gt;.</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2005-02-08T07:28:52Z</dc:date>
    <content:encoded><![CDATA[Google has released a new Beta feature based on Maps:<br /><br /><a href="http://maps.google.com/">http://maps.google.com/</a><br /><br />Direct competion with MapQuest to take away maketshare from Yahoo.<br />I haven't really checked it out, saw that you can zoom in from the continental US.<br /><br />Data is licensed from <a href="http://www.navteq.com/">NaveTeq</a>.]]></content:encoded>
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    <title>Cnet on AOL expanding search capabilities</title>
    <link>http://www.movingclouds.com/archives/2005_01_01_archive.html#110621026091260355</link>
    <l:source l:type="text/html" rdf:resource="http://news.com.com/AOL+to+expand+capabilities+in+Web+searches/2100-1024_3-5542892.html?tag=cd.top" />
    <description>AOL, which relies on Google results and Dmoz to a certain extent, is expanding to reap greater ad revenue with feature beyong the Google fed results.&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;First paragraph:&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;"&lt;a href="http://news.com.com/AOL+to+expand+capabilities+in+Web+searches/2100-1024_3-5542892.html?tag=cd.top"&gt;AOL is expected to announce on Thursday&lt;/a&gt; that it has teamed up with several technology suppliers to help it offer expanded search functions, such as improved geographic-based searches, clustering results by topic and helping people refine their searches through suggested alternative keywords."&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;The article states using pay per call, which Findwhat has been doing via Ingenio for a few months.&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;Anouncement soon.</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2005-01-20T09:31:45Z</dc:date>
    <content:encoded><![CDATA[AOL, which relies on Google results and Dmoz to a certain extent, is expanding to reap greater ad revenue with feature beyong the Google fed results.<br /><br />First paragraph:<br /><br />"<a href="http://news.com.com/AOL+to+expand+capabilities+in+Web+searches/2100-1024_3-5542892.html?tag=cd.top">AOL is expected to announce on Thursday</a> that it has teamed up with several technology suppliers to help it offer expanded search functions, such as improved geographic-based searches, clustering results by topic and helping people refine their searches through suggested alternative keywords."<br /><br />The article states using pay per call, which Findwhat has been doing via Ingenio for a few months.<br /><br />Anouncement soon.]]></content:encoded>
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  <item rdf:about="http://www.movingclouds.com/archives/2004_10_01_archive.html#109776537481256123">
    <title>Google Desktop Personal Search</title>
    <link>http://www.movingclouds.com/archives/2004_10_01_archive.html#109776537481256123</link>
    <description>Google has released the first &lt;a href="http://desktop.google.com/"&gt;beta for local desktop search&lt;/a&gt;. Weighing in at 400k and requiring 500MB of disk space, the desktop search can index Outlook email, excel files,  history pages visited in Internet Explorer 5+, AOL messages, power point, and more.&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;Only available in Windows XP and Windows 2000 Service Pack 3 and above.&#xD;&lt;br /&gt;Spotted by &lt;a href="http://www.searchenginelowdown.com/"&gt;Andy Beal&lt;/a&gt;.</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2004-10-14T14:43:34Z</dc:date>
    <content:encoded><![CDATA[Google has released the first <a href="http://desktop.google.com/">beta for local desktop search</a>. Weighing in at 400k and requiring 500MB of disk space, the desktop search can index Outlook email, excel files,  history pages visited in Internet Explorer 5+, AOL messages, power point, and more.<br /><br />Only available in Windows XP and Windows 2000 Service Pack 3 and above.<br />Spotted by <a href="http://www.searchenginelowdown.com/">Andy Beal</a>.]]></content:encoded>
    <l:permalink l:type="text/html" rdf:resource="http://www.movingclouds.com/archives/2004_10_01_archive.html#109776537481256123" />
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  <item rdf:about="http://www.movingclouds.com/archives/2004_10_01_archive.html#109693542862562710">
    <title>Alexa Web Services</title>
    <link>http://www.movingclouds.com/archives/2004_10_01_archive.html#109693542862562710</link>
    <description>Alexa has started a beta program for web services.&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;Features&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;&lt;a href="http://www.amazon.com/gp/browse.html/ref=sc_fe_c_1_3435361_3/002-2904190-2476844?%5Fencoding=UTF8&amp;node=12782661&amp;no=3435361&amp;me=A36L942TSJ2AJA"&gt;The Alexa Web Information Service &lt;/a&gt; provides the following operations:&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;URL Information&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;The URL Information operation gives developers direct access to information pertaining to Web pages and sites on the Web that Alexa Internet has gathered through its extensive Web crawl and Web usage analysis. Examples of information that can be accessed are site popularity, related sites, detailed usage/traffic stats, supported character-set/locales, and site contact information. This is most of the data that can be found on the Alexa Web site and in the Alexa toolbar, plus additional information that is being made available for the first time with this release.&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;Browse Category&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;The Browse Category operation returns Web pages and sub-categories within a specified category. The returned URLs are filtered through the Alexa traffic data and then ordered by popularity. Using this service a developer can access all the information available at the Open Directory (www.dmoz.org), without the need to download or host the directory database on their own systems.&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;Web Search&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;The Web Search operation is a brand new search index based on Alexa’s extensive Web Crawl. The search query format is similar to a Google query and allows up to 1,000 results per page. This service allows developers or researchers to create innovative new search applications.&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;Crawl Meta Data&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;The Crawl Meta Data operation gives developers access to metadata collected in Alexa’s Web Crawl. For example, a developer can get page size, checksum, total links, link text, images, frames, and any Javascript-embedded URLs for any page in the crawl.&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;Web Map&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;The Web Map operation gives developers access to links-in and links-out information for all pages in the crawl. For example, given an URL as an input, the service returns a list of all links-in and links-out to or from that URL. This Web map information can be used as inputs to search-engine ranking algorithms such as PageRank and HITS, and for Internet research.</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2004-10-05T00:15:26Z</dc:date>
    <content:encoded><![CDATA[Alexa has started a beta program for web services.<br /><br />Features<br /><br /><a href="http://www.amazon.com/gp/browse.html/ref=sc_fe_c_1_3435361_3/002-2904190-2476844?%5Fencoding=UTF8&node=12782661&no=3435361&me=A36L942TSJ2AJA">The Alexa Web Information Service </a> provides the following operations:<br /><br />URL Information<br /><br />The URL Information operation gives developers direct access to information pertaining to Web pages and sites on the Web that Alexa Internet has gathered through its extensive Web crawl and Web usage analysis. Examples of information that can be accessed are site popularity, related sites, detailed usage/traffic stats, supported character-set/locales, and site contact information. This is most of the data that can be found on the Alexa Web site and in the Alexa toolbar, plus additional information that is being made available for the first time with this release.<br /><br />Browse Category<br /><br />The Browse Category operation returns Web pages and sub-categories within a specified category. The returned URLs are filtered through the Alexa traffic data and then ordered by popularity. Using this service a developer can access all the information available at the Open Directory (www.dmoz.org), without the need to download or host the directory database on their own systems.<br /><br />Web Search<br /><br />The Web Search operation is a brand new search index based on Alexa’s extensive Web Crawl. The search query format is similar to a Google query and allows up to 1,000 results per page. This service allows developers or researchers to create innovative new search applications.<br /><br />Crawl Meta Data<br /><br />The Crawl Meta Data operation gives developers access to metadata collected in Alexa’s Web Crawl. For example, a developer can get page size, checksum, total links, link text, images, frames, and any Javascript-embedded URLs for any page in the crawl.<br /><br />Web Map<br /><br />The Web Map operation gives developers access to links-in and links-out information for all pages in the crawl. For example, given an URL as an input, the service returns a list of all links-in and links-out to or from that URL. This Web map information can be used as inputs to search-engine ranking algorithms such as PageRank and HITS, and for Internet research.]]></content:encoded>
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  <item rdf:about="http://www.movingclouds.com/archives/2004_09_01_archive.html#109084774425355544">
    <title>Yahoo Updates Search Tools</title>
    <link>http://www.movingclouds.com/archives/2004_09_01_archive.html#109084774425355544</link>
    <description>&lt;span class="t"&gt;Search for gasoline prices by zip code,  foreign  exchange rates, even on online calculator.&#xD;&lt;br /&gt;Clearly the is because of competition with Google.&#xD;&lt;br /&gt;&lt;a href="http://tools.search.yahoo.com/shortcuts/?fr=ad-fp-shortcut-general1&amp;amp;index.html"&gt;Yahoo search tools&lt;/a&gt;.&#xD;&lt;br /&gt;&lt;/span&gt;</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2004-09-26T13:13:29Z</dc:date>
    <content:encoded><![CDATA[<span class="t">Search for gasoline prices by zip code,  foreign  exchange rates, even on online calculator.<br />Clearly the is because of competition with Google.<br /><a href="http://tools.search.yahoo.com/shortcuts/?fr=ad-fp-shortcut-general1&amp;index.html">Yahoo search tools</a>.<br /></span>]]></content:encoded>
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  <item rdf:about="http://www.movingclouds.com/archives/2004_07_01_archive.html#108997657624453226">
    <title>Google Homepage Update</title>
    <link>http://www.movingclouds.com/archives/2004_07_01_archive.html#108997657624453226</link>
    <l:source l:type="text/html" rdf:resource="http://www.picasa.com/google/" />
    <description>Google briefly had a link to this page offering software from Picassa, their latest aquisition.&#xD;&lt;br /&gt; The homepage has reverted to the "old" version.&#xD;&lt;br /&gt; This is the beginning of "portalization" I fear..&#xD;&lt;br /&gt;</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2004-07-16T11:12:16Z</dc:date>
    <content:encoded><![CDATA[Google briefly had a link to this page offering software from Picassa, their latest aquisition.<br /> The homepage has reverted to the "old" version.<br /> This is the beginning of "portalization" I fear..<br />]]></content:encoded>
    <l:permalink l:type="text/html" rdf:resource="http://www.movingclouds.com/archives/2004_07_01_archive.html#108997657624453226" />
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  <item rdf:about="http://www.movingclouds.com/archives/2004_04_01_archive.html#108327270672863872">
    <title>Google Files for Ipo</title>
    <link>http://www.movingclouds.com/archives/2004_04_01_archive.html#108327270672863872</link>
    <l:source l:type="text/html" rdf:resource="http://sec.gov/Archives/edgar/data/1288776/000119312504073639/ds1.htm" />
    <description>&lt;a href="http://sec.gov/Archives/edgar/data/1288776/000119312504073639/ds1.htm"&gt;Google's S-1 registration&lt;/a&gt; is online.&lt;br /&gt;&#xD;&lt;br /&gt;The section on &lt;a href="http://sec.gov/Archives/edgar/data/1288776/000119312504073639/ds1.htm#toc16167_4"&gt;risk factors&lt;/a&gt; highlights factors that can adversely affect stock vaulaution.</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2004-04-29T21:05:06Z</dc:date>
    <content:encoded><![CDATA[<a href="http://sec.gov/Archives/edgar/data/1288776/000119312504073639/ds1.htm">Google's S-1 registration</a> is online.<br /><br />The section on <a href="http://sec.gov/Archives/edgar/data/1288776/000119312504073639/ds1.htm#toc16167_4">risk factors</a> highlights factors that can adversely affect stock vaulaution.]]></content:encoded>
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  <item rdf:about="http://www.movingclouds.com/archives/2004_04_01_archive.html#108293013841711589">
    <title>Google IPO possibly approaching</title>
    <link>http://www.movingclouds.com/archives/2004_04_01_archive.html#108293013841711589</link>
    <l:source l:type="text/html" rdf:resource="http://news.independent.co.uk/world/science_technology/story.jsp?story=515271" />
    <description>&lt;a href="http://news.independent.co.uk/world/science_technology/story.jsp?story=515271"&gt;Stanford Owns Google Technology&lt;/a&gt; is the most interesting aspect of this article. One question I have regarding an IPO is, what do they need the money for? They are already profitable with AdWords. Expect a severe poison pill to ward off Microsoft if the public offering happens.&lt;br&gt;</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2004-04-25T21:55:38Z</dc:date>
    <content:encoded><![CDATA[<a href="http://news.independent.co.uk/world/science_technology/story.jsp?story=515271">Stanford Owns Google Technology</a> is the most interesting aspect of this article. One question I have regarding an IPO is, what do they need the money for? They are already profitable with AdWords. Expect a severe poison pill to ward off Microsoft if the public offering happens.<br>]]></content:encoded>
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    <title>Google Email</title>
    <link>http://www.movingclouds.com/archives/2004_03_01_archive.html#108078664341327798</link>
    <l:source l:type="text/html" rdf:resource="http://gmail.google.com/" />
    <description>Hotmail killer or April Fool's?&#xD;&lt;br /&gt;&lt;a href="http://www.google.com/press/pressrel/gmail.html"&gt;Google Email press release&lt;/a&gt; and &lt;a href="http://gmail.google.com/"&gt;URI&lt;/a&gt;.&#xD;&lt;br /&gt;&#xD;&lt;br /&gt;Thanks to Metafilter founder Mathowie  ( &lt;a href="http://www.metafilter.com/mefi/32143"&gt;read the thread&lt;/a&gt; )</description>
    <dc:creator>alex</dc:creator>
    <dc:date>2004-04-01T02:30:43Z</dc:date>
    <content:encoded><![CDATA[Hotmail killer or April Fool's?<br /><a href="http://www.google.com/press/pressrel/gmail.html">Google Email press release</a> and <a href="http://gmail.google.com/">URI</a>.<br /><br />Thanks to Metafilter founder Mathowie  ( <a href="http://www.metafilter.com/mefi/32143">read the thread</a> )]]></content:encoded>
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